Seven21 Designs
What Makes Us Great
Our Unique Understanding of Business
We believe great businesses start with understanding your business goals now and in the future. Our collaborative approach combines strategic thinking with creative execution to deliver solutions that not only look exceptional but drive real results for your company.
The
Process
If you are not sure the place to start in your business if you need to understand what unique process is needed for your business to thrive we are here to help you!
The
Plan
If you need recources for your plan. Or you might not sure how this to bring this part of your business to life we have you covered. Let's create the plan together or lets fine tune your plan be sure the plan is Pandemic proof, can be income without you being he face of the business.
The
Execution
Not really sure how to market your business. Not so sure you have what it takes to find an investor. Not so sure what the next steps really look like and you need someone to walk thought this process with you we need to chat.
The
Finishline
After all the goals and objectives have been met and we have thing else to do is data collection to make sure we can measure the success of the event.
What We Do
Services
Let's be honest—you've got big dreams and you're ready to make moves.
Whether you're building from scratch, scaling what's working, or refining what's not—Seven21 Designs offers the strategic expertise and hands-on support to get you where you're going. From business planning and operations management to website development and brand strategy, we provide comprehensive consulting services tailored to your vision and growth goals.
Here's the thing: We believe in working with you, not just for you. That's why select service packages include access to the platforms and tools we use daily—giving you transparency, real-time updates, and a true partnership experience. Because your success is our success, and you deserve to see exactly how we're making it happen.
Atlanta-based. Minority-owned. Results-driven.
Let's get to work.
SERVICES
Technology & Tools
Website Design & Development
We build mobile-responsive websites optimized for SEO and conversions.
Website Hosting & Management
Secure, reliable hosting with ongoing maintenance, updates, and technical support.
Website Audits
Comprehensive audits analyzing site performance, SEO rankings, mobile optimization, and user experience.
Website Redesign Services
Refresh outdated sites with modern design, improved functionality, and enhanced user experience.
Analytics & Tracking
Measure site performance and visitor behavior with strategic analytics setup.
Business App Discovery
Find the right software tools to streamline operations and boost efficiency.
Optimization strategies that improve search rankings and organic traffic.
Email Setup & Management
Professional email accounts with custom domain setup, security protocols, and inbox organization.
Technology Integration
Connect your tools and platforms for seamless workflows and automated processes.
Marketing
We Start With Strategy
Every effective marketing campaign starts with a solid plan. We develop data-driven marketing strategies tailored to your business, audience, and goals—giving you a clear roadmap from brand awareness to customer conversion.
Event Marketing Specialists
Planning a launch, conference, workshop, or community event? We handle all the marketing details—designing promotional materials, creating flyers, managing social media campaigns, coordinating outreach, and getting the word out through the right channels.
Lead Generation & Network Building
Then We Execute
Got the plan but need someone to make it happen? We execute marketing campaigns from start to finish, including social media management, email marketing, content creation, and digital advertising.
Event Marketing Specialists
Planning a launch, conference, workshop, or community event? We handle all the marketing details—designing promotional materials, creating flyers, managing social media campaigns, coordinating outreach, and getting the word out through the right channels.
Lead Generation & Network Building
Growing your customer base takes more than luck—it takes strategy. We create and implement lead generation campaigns, networking strategies, and relationship-building initiatives that turn prospects into paying clients.
Creative Design Services
Need flyers, social graphics, email templates, or branded marketing materials? Our design team creates professional, on-brand assets that grab attention and drive action.
Brand Development
Brand Strategy & Positioning
Define your brand voice, messaging, and market positioning to stand out in competitive spaces.
Logo Design & Visual Identity
Custom logos, color palettes, typography, and brand guidelines that create instant recognition.
Brand Photography & Shoots
Professional brand photoshoots at our exclusive Atlanta-area partner locations. Elevate your visual presence with custom imagery.
On-Location Shoots in Atlanta
Access our network of premium Atlanta venues for lifestyle shoots, team photos, and branded content creation.
Business Coach/VA Services
One-on-One Business Coaching
Personalized coaching sessions focused on strategy, growth, and overcoming specific business challenges.
SMS Marketing & Messaging
Strategic text messaging campaigns for customer engagement, appointment reminders, and promotional offers.
Administrative Task Management
Handle the daily operations—data entry, document prep, filing, and organizational tasks—so you don't have to.
Event & Travel Planning
Complete logistics coordination for business travel, conferences, and events.
Networking
Interested in Partnering With Us?
If you’re a like-minded creative, innovative business, or community leader, we’d love to explore how we can work together. Let’s build something meaningful—for our clients and our community.Contact us to discuss partnership opportunities or collaborative projects.
Every
Second Tuesday
Let's Network
Let's connect and see how we can make the magic happen!
About Me
Lesley
From 300+ Pounds to CEO: Why I Built Seven21 Designs
I'm Lesley, and my entrepreneurial journey started with a personal transformation.
On November 4, 2014, I stepped on a scale at 300+ pounds and made a decision that changed everything. I walked into a CrossFit gym and never looked back. That decision didn't just transform my body—it transformed how I approach business, leadership, and life.
The Business Journey:
For over 15 years, I've been building, managing, and transforming businesses. I spent a decade in multi-family property management, overseeing 1,500+ properties and consistently driving 3% month-over-month increases in Net Operating Income. I led distressed asset repositioning projects, managed complex vendor networks, and learned the fundamentals of what separates successful businesses from struggling ones.
But managing other people's properties wasn't enough. I wanted to help entrepreneurs build their own legacies.
Seven21 Designs was born from that mission.
Today, I work with aspiring and established business owners who are ready to stop dreaming and start doing. I bring the same discipline, strategic thinking, and commitment to excellence that I apply to my own businesses—because I know firsthand what it takes to go from idea to execution.
I'm also the Founder and President of Melanin Fitness Nation, a community organization supporting health and wellness in the Black community. I'm a published author, a proud member of the LGBTQ+ community, and an active voice in Atlanta's entrepreneurial ecosystem.
My Philosophy:
Business isn't just about profit—it's about purpose. It's about building something that reflects your values, serves your community, and creates opportunities for others. That's what drives me, and that's what drives Seven21 Designs.
I live in Covington with my wife Reese and our American Staffordshire Terrier, Kree. When I'm not working with clients, you'll find me in the gym, on my bike, writing my next book, or cooking for friends and family.
Let's build something extraordinary together.
Unique Entity ID:
M2JHHQM4ANY9CAGE/NCAGE:
16P56
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